Target's market value has dropped by $10 billion over the past ten days due to the ongoing criticism of its Pride-themed children's clothing collection.
Target's stock value was $160.96 per share a week ago on Wednesday, but after calls to boycott the Minneapolis-based company over their "PRIDE" line, it fell sharply and closed Friday at $138.93 per share.
Target, which operates close to 2,000 stores across the country, had its valuation decrease by almost 14%, or nearly $10.1 billion, to just $64.2 billion.
The retailer's stock price hasn't been this low in almost three years. The corporation last saw a dip this size in 2022 after the stocks returned following an enormous rise during the COVID pandemic.
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